Chad BakerChad BakerI dial every call myself
Top 0.1% in Conversations · Fractional Cold Calling & Appointment Setting for B2B Companies

I Dial.
You Close.

Who’s calling your list this week?

A full-time SDR runs $110K–$140K fully loaded and takes 3–6 months to ramp. I put a top 0.1% cold caller on your list in 5 days. No headcount. No overhead.

I research your market, pick up the phone myself, work the objections, and put qualified opportunities on your calendar. No offshore call center. No junior reps.

Booking December pilots now · 1 client per vertical

Top 0.1%
Conversations · 2025
1
Client Per Vertical
Day 5
Dialing Starts
$216K+
Pipeline · All Clients · Oct 2026
◆Trellus Creator Partner
“One of the best cold calls I’ve received.”Salman Mohiuddin · #1 Sales Influencer in Canada 2025
Chad Baker, founder and fractional cold caller at Phone Assassin Labs
Chad, Founder
Top 0.1% Conversations · 2025
$216K+ pipeline across PAL clients · Oct 2026 ✦
$180K+ pipeline for one client · Oct 2026 ✦
$36K opportunity from a single cold call ✦
21K+ dials · Sept 2026 ✦
Top 0.1% conversations · 2025 ✦
Day 5 dialing starts ✦
“One of the best cold calls I’ve received” · Salman Mohiuddin ✦
1 client per vertical ✦
$216K+ pipeline across PAL clients · Oct 2026 ✦
$180K+ pipeline for one client · Oct 2026 ✦
$36K opportunity from a single cold call ✦
21K+ dials · Sept 2026 ✦
Top 0.1% conversations · 2025 ✦
Day 5 dialing starts ✦
“One of the best cold calls I’ve received” · Salman Mohiuddin ✦
1 client per vertical ✦
Real Calls. Real Prospects. Real Pipeline.

Don’t take my word for it.
Press play.

No actors. No roleplay. No rehearsed demos. Just me, a live prospect, and a cold dial.

Live Call Recording
Meeting booked · Prospect details redacted
0:00 / 5:10
ColdNo warm intro, no prior touch.
NEPQQuestions first. No pitch until they have a problem.
RealA live prospect, not a roleplay.
The Method

How I work.
What you get.

01
Targeting
The right people, not just a list.
Hand-researched, ICP-matched contacts. Zero filler, no scraped junk.
02
On the phone
Conversations, not pitches.
NEPQ-driven. Questions first, every call. I earn the meeting instead of forcing it.
03
Consistency
Dialing when you can't be.
Phone and voicemail touches on every prospect, plus persistent callbacks. All of it logged.
04
The handoff
You only meet people worth your time.
Pre-qualified meetings land on your calendar. You just show up and close.
Every call logged. Nothing black-boxed.
Meetings land straight on your calendar.
Weekly debrief. What hit, what didn't.
Onboarding

Zero to conversations
in 5 days.

scroll →
1
Day
Contract signed
Agreement signed day one. Kickoff on the calendar.
2
Day
We get aligned
Your ICP. Your offer. What a real opp looks like.
3
Day
List built
ICP-matched contacts. No filler, no guessing.
4
Day
Offer learned cold
Deep on your product before anything goes live.
5+
Day
Dialing starts
You'll know what hits. You close. I keep dialing.
Chad, Phone Assassin Labs
Top 0.1% in conversations and top 1% in dials, platform-verified (2025 SDR track record) on one of the most competitive calling platforms in the industry
Trellus Creator Partner, dialing on the same platform I run your campaigns on
Coached SDRs → AEs → VPs on outbound sales methodology
Measured in conversations, not clock hours. Every dial visible on your dashboard
4+ years of full-cycle outbound SDR experience
2025 SDR Track RecordPlatform-verified ranking
Top 0.1%Conversations
Top 1%Dials
Top 10%Meetings booked
5Meetings on best day
445Hours on the phone
18.5Full days of dialing
Who's Dialing

Built by a caller.
Not a consultant.

Chad Baker · Founder

You get me on the phone. Not a junior I trained last month.

I dial every day. 4+ years in the trenches as an SDR, outbound specialist, and now fractional cold caller for companies that need pipeline without a full-time hire.

Coached reps at every level. Built outreach systems that convert. Phone Assassin Labs is that, available this week.

The Stack I Run Every Day
Trellus · Dialer · Partner Landbase · Data Apollo.io · Sequencing
Also Worked In
HubSpot Salesforce Outreach Salesloft LinkedIn Sales Nav Dialpad
The Track Record Behind It

Four years of carrying
someone else's number.

Two companies. Two quotas. Both blown out.

200%
To Quota
Lytx · Fleet Safety Tech
125%
To Quota
RedTeam · Construction Tech
Top 0.1%
Conversations · 2025
Plus top 1% in dials

Cold calling didn't stop working. The average rep did. Most cold calls now fail on the opener, which is exactly why so many teams quietly abandoned the phone. The gap between an average caller and an elite one has never been wider, and it compounds on every single dial. That's why the 0.1% matters.

PAL Client Results

What the dialing
has actually produced.

Not past employers. Paying clients, on the phones, since May 2026.

$36K
Pipeline Sourced
From a single cold call · open opportunity, not closed revenue
$180K+
Pipeline Created
For one client · trade show exhibit house · as of October 2026
21K+
Dials in September 2026
Across active client campaigns
HR Tech · API Platform
Qualified meetings booked. One turned into a $36,000 opportunity in their pipeline.
Construction Tech · Submittal Software
Meetings on the calendar inside the first 8 days of a two-week pilot, with a week still left to dial.
Trade Show Exhibits · B2B Events
Meetings booked and held.
Sales Training · Education
Meeting booked and held. Short-run engagement in a niche, low-volume market.

A selection of current engagements. Clients are only named with their permission. Everyone else stays private, and yours will too. Happy to walk through specifics on a call.

In Their Words

What people say.

Some of these people wrote a check. The rest watched me dial for years.

Dialed for
EZsaltBuildSync.aiSalman Sales AcademyEZsaltBuildSync.aiSalman Sales AcademyEZsaltBuildSync.aiSalman Sales AcademyEZsaltBuildSync.aiSalman Sales Academy
Paid Client
Chad was great to work with. With pretty minimal training and from us simply sharing a couple of our internal docs with him to show him how we’ve been pitching. He got right to work and started calling on companies. He was able to land one particular prospect for us that was pretty large and we are now working on closing them. Would definitely recommend to someone who is wanting to test out an outbound SDR motion.
Michael Jensen
Michael Jensen
Founder, EZsalt · Membership Software for the Trades
Paid Client
PAL was extremely useful in uncovering critical market intelligence for a new product we launched. Based on those insights we’ve been able to develop a much deeper understanding of how we’ll take this product to market in the future.
Tom Port
Tom Port
BuildSync.ai · Construction Technology
And from the sales career behind it
Salman Mohiuddin
Salman Mohiuddin
#1 Sales Influencer in Canada 2025
Founder, Salman Sales Academy · ex-Salesforce, IBM, Asana
Chad cold called me out of the blue on my cell. It was one of the best cold calls I've received. Got my attention with his opening, shared something relevant, followed by a thought-provoking question. Chad is coachable and self-aware. Top qualities of elite sellers.
Verified on LinkedIn
Emma Kimball
Emma Kimball
Account Executive @ RedTeam
Construction Technology · San Diego, CA
Chad is, without a doubt, one of the hardest-working SDRs I've had the pleasure of working with. He skillfully navigates objections and speaks with genuine conviction. Any team would be fortunate to have him.
Verified on LinkedIn
Jack Lando
Jack Lando
Sales Executive @ AvantStay
Vacation Rentals · STR · Boutique Hotels
Any sales org would be lucky to have Chad. He dramatically exceeds KPIs, quota and expectations. Myself and others have been able to run questions by him and learn a lot. A true team player.
Verified on LinkedIn
Brian
Brian Lawrence
Former Direct Manager
Chad is one of the absolute best SDRs I have ever had the pleasure to work with. Hard charging, intelligent, persistent and empathetic. Advanced beyond his years. Destined for even bigger things.
Verified on LinkedIn
Kevin
Kevin Chambers
Sales Professional
He’s really, really good at sales. Incredibly dedicated to his craft. Great at asking questions and diagnosing potential problems that prospects face. That’s what makes Chad so good, and he keeps learning and getting better.
Verified on LinkedIn
Ibrahim
Ibrahim Asgarli
Building the Future of Outbound
Chad is the real deal. He combines a consultative approach with deep expertise, making him an invaluable coach for anyone looking to up their SDR game. I would 100% recommend him to anyone seeking a mentor who not only understands the SDR process but can guide you through it with empathy and precision.
Verified on LinkedIn
Who It's For

Not for everyone.
Built for the right ones.

Phone Assassin Labs is for B2B companies with a defined ideal customer and deal sizes that make outbound worth it, usually founders doing their own outreach, or teams not ready to hire a full-time SDR.

01
Founders Doing Their Own Outreach
Hand off the phones.
02
Teams Without a Dedicated SDR
Not ready to hire full-time. Fractional fills the gap.
03
Companies Burned by Bad SDR Hires
Test before committing to another full-time hire.
04
Verticals I've Sold Into
Construction tech · HR tech · Sensor technology · Trade show & events · Medical software · Fleet safety · Recruiting · Sales training

Free Download

Not ready to book? Steal my opener instead.

Real cold calls I booked meetings on, with my notes on what I said in the first 15 seconds and why it worked. Drop your email and they're yours.

No spam. Just the calls.

It's on the way. Check your inbox.

More Than Meetings

You don't just get meetings.
You get your market's answers.

Every day you get a recap: the conversations that mattered, the recordings, and what your market actually said. Objections, competitors, timing, and who really owns the decision.

Example of a daily recap

"Three exhibit managers today said their current builder is fine but slow on changes. Two said next year's show spend gets locked in Q1. One named a competitor I hadn't heard on any call before. Recordings linked below."

Daily recap
Dials, connects, and the calls worth hearing
Every call recorded
Hear exactly how your market responds
Know by week two
Most teams spend months guessing why outbound isn't working
Two Ways to Work

Pick your pace.

No 90-day lock-in to find out if it works.
Plenty of agencies want 3 months and $8K+ before you hear a single call. Here you get 2 weeks, real conversations, every recording, and you decide from there.
Pilot
$1,800
one time
2 weeks of dedicated dialingtypically 12–18 qualified conversations, calibrated to your list

Your list gets worked in focused dial blocks every day. Real volume against your market, not leftover time.

  • Typically 12–18 qualified conversations (calibrated to your list)
  • Full call logs + recordings
  • Market intel debrief
  • List building & enrichment included. Bring your own or start from zero
  • No obligation to continue
Week-One Calibration: I dial your actual list in week one and tell you exactly what volume your market supports. No fantasy numbers.
The Pilot Pays for Itself ↓Continue to Core within 7 days and the full $1,800 credits toward month one.
Book the Pilot →

Test before you commit. The pilot isn't sunk cost. It's a down payment.

Where Traction Starts
Core
Book a Call
custom pricing
Month-to-month. Cancel with 30 days notice.
Ongoing dedicated dialingtypically 35–45 conversations/month, calibrated to your list in week one
  • Typically 35–45 qualified conversations/month
  • Every business day, dialing your list
  • Live shared dashboard: every dial visible
  • List building & enrichment included
  • Dedicated NEPQ cold calling on your list
  • Weekly activity reports
  • Call recordings & full transparency
  • Monthly strategy sync
Book a Core Call →

Month-to-month, 30-day out. Coming from the Pilot? Your full $1,800 applies to month one.

One closed deal typically pays for the engagement several times over. The only ROI math that actually matters here.
Meetings booked depend on your offer strength and ICP quality as much as on my dialing. No number is promised. I'll tell you on the discovery call what your market can support.
What counts as a qualified conversation
A real two-way conversation with someone in your ICP, or someone who points me to them.
COUNTS
✓ Decision maker engaged on the problem
✓ Referral to the right person, by name
✓ Real intel: vendor, timing, pain, why not now
DOESN'T COUNT
✗ Voicemails
✗ Gatekeeper brush-offs
✗ Wrong numbers

The Math

Hire an SDR.
Or hire the phone.

Same pipeline math, without the salary, the ramp, or the risk.

Run your own numbers
$41,667spent before your hire is productive
16productive months before you start over
$13,021real cost per productive month
Day 5when I start dialing. Test it for $1,800.
In-house SDRPhone Assassin Labs
True annual cost$110–140K fully loadedMonthly retainer, or $1,800 to test it
Ramp time3–6 monthsDialing on day 5
Dialing cadenceSqueezed between meetings and adminEvery business day
CommitmentHard to unwindMonth-to-month, 30-day out
Your verticalShared focus1 client per vertical. Yours alone.
FAQ

The questions
you're already thinking.

Do I own the contact list?

Yes. Every contact researched and every list built for your campaign is yours to keep. No lock-in, no data held hostage.

Do I need to bring my own list?

No. If you have one, great, I'll work it. If you don't, I'll build and enrich a targeted list from your ICP with verified direct dials, included in the price with no add-on fees, so the engagement is fully hands-off for you. Either way, the list is calibrated in week one and it's yours to keep.

What if no meetings get booked?

Straight answer: I don't guarantee meetings, and you shouldn't trust anyone who does. Meetings depend on your offer and market as much as my dialing. What I do guarantee is the work, and it's fully auditable: every dial logged, every conversation recorded and noted, a debrief on exactly what the market said back. If I don't think your offer is ready for cold outreach, I'll tell you on the discovery call instead of taking your money.

What does "dedicated dialing" mean?

It means your list is actively worked every business day with real volume: dedicated dial blocks so your market gets focused attention, not leftovers. You see every dial and every conversation on a live shared dashboard. It's measured in dials and conversations, not hours on a clock.

How do I know the work is actually happening?

Full transparency, always. You get call recordings, activity logs, and a performance report every week. You'll see exactly who was called, what was said, and what moved. No black boxes.

Is it just cold calls or do you do email and LinkedIn too?

Phone is the weapon. It's what most companies avoid and where real conversations happen. Every prospect gets persistent phone and voicemail touches, callbacks, and retries until the market gives an answer. I'd rather be elite at one channel than mediocre at three.

Are there long-term contracts?

No. Monthly. Cancel with 30 days notice. I'd rather earn your business every month than lock you in. Start with the pilot if you want to see the work before committing to a monthly plan.

Will you work with my competitors?

No. I take one client per vertical. When I'm dialing your ICP, I'm not dialing it for anyone else. Your market intel, your scripts, and your prospects stay yours. That's a level of exclusivity most agencies can't offer.

How many clients do you take at once?

Enough to stay sharp, few enough that every list gets real volume. Every call is dialed by me: no AI dialers, no offshore boiler rooms, no outsourcing. I onboard new clients in monthly windows and take one client per vertical, so when I'm dialing your ICP, nobody else gets it.

Fractional SDR Basics
What is a fractional SDR?

A fractional SDR is an outsourced sales development representative who works across a small number of clients instead of being a full-time employee at one company. You get live cold calling and booked meetings without carrying a salary, benefits, ramp time, or management overhead. At Phone Assassin Labs, I dial every call myself instead of handing it to junior reps, AI dialers, or offshore boiler rooms.

How much does a fractional SDR cost compared to hiring in-house?

A fully loaded in-house SDR in the United States typically costs $110,000 to $140,000 per year once base salary, on-target commission, benefits, tooling, and management time are included, and usually takes three to six months to ramp to full productivity. Phone Assassin Labs starts at $1,800 for a two-week pilot, with month-to-month retainer engagements after that. There is no ramp period and no hiring risk. Book a call for custom pricing.

What is NEPQ and why does Phone Assassin Labs use it?

NEPQ stands for Neuro-Emotional Persuasion Questioning, a sales methodology developed by Jeremy Miner that replaces pitching with structured questioning. Instead of leading with features, the caller asks questions that help the prospect surface their own problem and its consequences. On cold calls this lowers resistance in the first fifteen seconds and produces meetings with prospects who have a real problem, not prospects who agreed to get off the phone.

How long does it take to see results from cold calling?

Meetings typically start landing within the first two weeks of dialing, which is why Phone Assassin Labs sells a two-week pilot as the entry point. One client had meetings on the calendar inside the first eight days of their pilot. Pipeline value takes longer to show up because it depends on your sales cycle.

Who does Phone Assassin Labs work best for?

Phone Assassin Labs works best for B2B companies with a defined ideal customer profile, an average contract value high enough to justify outbound, and a founder or account executive who can take the meetings that get booked. Typical clients are founders doing their own outreach and teams not yet ready to hire a full-time SDR.

Do you use AI dialers or offshore callers?

No. I dial every call myself. Never AI, never offshore, never handed off. Every call is recorded, so you can hear the standard for yourself.

What do you need from me to get started?

Three things: a clear definition of your ideal customer profile, access to or budget for a contact list, and a calendar link where booked meetings can land. Script development is handled by Phone Assassin Labs, with client review before dialing begins.

Chad Baker, founder of Phone Assassin LabsDialing this week

Your pipeline
won't build itself.

20 minutes. I'll ask about your offer, your ICP, and what outbound has looked like so far. If it makes sense to work together, we'll know by the end of the call.

Book Your Strategy Call →
Chad BakerON THE LINE 00:45
Book the 20-min call →